Hard Rock Marquee
To gain a wide audience, a digital display was set at the Hard Rock marquee in Time Square, NYC. Challenges included fitting text within the given time limit for the display, this was approached by animating a ring in the background completing a 360 degree spin to help divide the text into 3 sections for easier reading.
Custom Teams Background
I wanted to create a background that immerses the user into the assessment, I pulled icons from the assessment and incorporated it as a dashboard. Lastly, I set a ring behind the user to place them at the forefront of the platform.
Social Media Ads
For the social elements, I added motion graphics into the campaign, using the ring from the logo.
This helps reveal the parts of the assessment, and incorporates the running headline of Check your risk, Know your risk, and Reduce your risk.
Poster & Screen
The exam room poster is easy enough to add into any office, no bleeds were used for print to make it easier for offices to print.
The digital screen is a quick and easy way to bring awareness to users in office waiting rooms.
